Richmond Hill Relaunch Case · 195 Shirley Drive

The property: a Rouge Woods townhouse

The public listing for 195 Shirley Drive identifies a freehold townhouse in Rouge Woods, Richmond Hill, with 3+1 bedrooms and four bathrooms (MLS® N13615348). These property details provide context for Sue’s account below. The restaging and buyer follow-up come from her published sale story. Listing dates and durations are recorded separately below.

The verified sale record

Sue Zhang, Rita Zhu and Jiafan Wang were the listing representatives through Smart Sold Realty. The sale price was C$30,000 above the C$1,088,000 asking price on this listing.

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The verified sale record
MilestoneRecord
MLS®N13615348
Listing date2026-07-29
Sold date in REALM2026-08-19
Sale priceC$1,118,000
Listing days / cumulative days21 / 74
Sue’s firm-sale announcement2026-08-27

The challenge: a home that had not sold

195 Shirley Drive in Richmond Hill had remained unsold before Sue took over. This was the starting point for a fresh selling strategy.

What changed: presentation and follow-up

Sue revised the selling strategy around two documented actions:

  • Restaged the home for its return to the market.
  • Kept in contact with viewing buyers through continued follow-up.

Three questions after every showing.

In her October 15, 2026 account, Sue described strong viewing interest at 195 Shirley Drive and interest in making offers. She explained the three questions her team follows up on after each showing, so buyer activity becomes useful evidence for the seller’s next decision.

  • What did the buyer think of the home? Understand the response to the property itself.
  • Is the client ready to buy, and interested in making an offer? Clarify readiness and intent rather than relying on viewing numbers alone.
  • What price range would the buyer consider offering, and why? Ask for the reasoning behind the range as well as the number.

When buyer feedback points to a similar range.

Sue’s method is to look for a pattern: if roughly 70–80% of the people followed up with indicate a similar price range, their explanations provide a useful benchmark for judging market response. This is a conditional decision method, not a measured percentage for the Shirley sale. A stated range or interest in offering is also different from a submitted written offer.

Weigh preparation costs alongside the sale result.

This listing sold for C$1,118,000 against an asking price of C$1,088,000. The C$30,000 difference does not show what the owner kept or what restaging contributed. For your own relaunch, weigh a preparation budget and extra carrying costs against the likely selling options. This case does not publish renovation costs or isolate the effect of any one action.

My home did not sell. Should I relist without changing anything?

First identify what the previous listing taught you. This Rouge Woods case documents restaging and continued buyer follow-up before a C$1,118,000 sale. For your property, agree what will change, the preparation budget and when buyer response will be reviewed. The recorded 21 listing days sit within 74 cumulative days; restarting a listing is not the same as resetting the whole selling journey.

Source and limits

Sale facts and listing representatives checked in REALM on October 6, 2026. The service account comes from Sue’s published Moments post; its August 27 date is the announcement date, not an asserted condition-removal date. Individual results vary. Sue’s price-assessment and post-showing follow-up explanations were confirmed directly with her on October 15, 2026; they are her account of her decision process.

A few useful answers

What does the 21-day result tell a Richmond Hill seller?

The 21 days refer to the July 29–August 19, 2026 listing, within a recorded 74 cumulative days. For your own relaunch, review what will change in presentation, pricing and buyer follow-up. This record does not predict another home’s selling time or establish its closing date.

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